Gen Z - those aged 18 to 24 - account for roughly 40 percent of mobile users worldwide. So, what are their favourite app downloads?
Techcrunch, using data from app intelligence firm Appfigures, took a look at Gen Z’s app diet in America and revealed these stats:
The most downloaded app was the Chinese fast-fashion retailer Temu, which had 41.98 million installs, demonstrating how quickly the brand has caught up with rival Shein.
Young people remain obsessed with TikTok (#2 at 33.23 million downloads) while also showing a lot of love for TikTok editing tool CapCut and other ByteDance apps, like social app Lemon8 and AI study companion Gauth.
Meta also made inroads with the young generation, scoring 32.32 million downloads for Threads, with WhatsApp, Facebook, and Instagram all above 20 million installs.
In entertainment, Netflix remains the top streaming service (15.67 million downloads), but short-film streamer ShortMax notched over 10 million installs.
OpenAI has converted young people to the chatbot life with 24.63 million downloads, which they admit they use for their college papers.
And in a money-sharing surprise, PayPal posted 13.92 downloads, beating out Venmo and Cash App… both of which didn’t crack 10 million.
While the study only accounted for Americans, it’s a fair microcosm for much of the developed world.