Chanel has announced that Australians Margot Robbie and Jacob Elordi are the new faces of Chanel No.5 with a new campaign film by Italian director Luca Guadagnino.
In another example of TV commercials (see Timothée Chalamet for Bleu de Chanel) becoming more like mini-movies, Chanel's ad was shot in California and named See You at 5. The film sees Robbie and Elordi caught in a ‘will they won’t they’ romantic tryst against the backdrop of Big Sur’s setting sun.
The narrative arc of See You at 5 begins with the producer and titular star of Barbie sending a message to Elordi (who is known for breakout roles in Emerald Fennell’s Saltburn and Sofia Coppola’s Priscilla) inviting him to meet her at 5 o’clock.
Robbie dabs a touch of Chanel No.5 onto her neck, before both Australian actors jump into their respective modes of transport – a silver sportscar and a motorbike – and head towards each other.
Fittingly soundtracked with Daft Punk’s Veridis Quo (the name of the song toys with the Latin phrase quo vadis which translates to ‘where are you going?’), at 140 seconds in total, See You at 5 is a ‘film of unprecedented length’ for a Chanel No.5 campaign.
By now you're probably gagging to see the ad (sorry, mini-film), so here it is...
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